How we buy a domain that is not listed for sale
Most good .coms are registered and not for sale. That does not mean they cannot be bought. It means the buyer needs a number, a method, and patience. Here is exactly what Ken does when a client wants a name someone else owns.
Four steps, in the order they happen
Set the range
Before anyone is contacted, Ken builds a fair-market range for the name from comparable sales, traffic and keyword data, and what the domain is strategically worth to your business. You see that range and the reasoning behind it.
Reach the owner anonymously
Ken identifies the registrant and opens the conversation without revealing who the buyer is. A price should reflect what the asset is worth, not how well funded the buyer looks.
Negotiate against the range
Sellers open high. Ken negotiates against the range you agreed, not against the opening ask, and tells you plainly if the owner's price moves outside what the name is worth to you.
Close through escrow
Every transfer runs through a third-party escrow service. Funds are released only when the domain is verifiably in your control.
Success-based, agreed before outreach
The brokerage fee for a domain hunt is success-based and agreed in writing before Ken contacts anyone. If there is no purchase, there is no success fee. The purchase price itself is yours to approve or decline at every step.
Some names are not obtainable at a sensible price. When that is the case, Ken says so and stops, rather than pushing you toward a number that only makes sense to the seller.
What this is not
- Not a public auction or a bidding war in your name
- Not a guaranteed close. Some owners will not sell
- Not a quoted "success rate." We do not publish one
- Not a retainer. No purchase, no success fee
Have a name in mind?
Tell Ken the domain and what it is worth to your business. The first consultation is free. No obligation.
Book a free consultation